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Blue Dream Highs

K.K. Tsunemi had a passion for denim, inspriring him to import used denim directly from the United States as no denim was manufactured in Japan at the time. In 1961 Mr Tsunemi crafted the first pair of EDWIN denim jeans. The EDWIN brand was born. The name crafted using the spelling on D.E.N.I.M and turning the 'M' on it's head forming EDWIN.

In 1963 EDWIN produced the World's heaviest ringspun denim (16oz) featuring the famous tri-colour 'Rainbow' Selvage. Still in use within today's collection. The original pieces were so heavy, they were reputed to stand up by themselves.

During the 1970's EDWIN were the first company in the World to develop 'Old Wash'. Designed to replicate denim worn for a long period of time showing natural wear patterns.

The 1980's saw a truely innovative progression with EDWIN inventing the 'Stone Washing' technique. A pivotal moment in the evolution of denim manufacture.

EDWIN created the 'New Vintage' denim concept during the 1990's. Designed to hand replicate the subtle beauty of original vintage washes.

This year will see yet more developments in wash techniques, including the 'Origins' Project and 'Inkmax', which is a completely new approach to creating aged denim.

EDWIN is an authentic Japanese denim brand priding itself on innovation and craftsmanship, utilising exclusive fabrics and fabrication, unique technology, hand wash processes and continual progression in design and fit.

EDWIN, proudly manufacturing to the highest quality as standard.

Factory from Edwin Europe on Vimeo.

Because I love the beauty in creation.

And when he get on, he gon....

Every time I see or hear mentionings of 'Ye, I think of MTV's "You Hear It First" news snippet  featuring Kanye West back when he was still vying for a chain with the R.O.C. The one thing that appealed over all else was his HUNGER in that studio! It continually inspires me. Antics aside, he put on one of the best live performances I've ever witnessed back in March during SXSW (I've seen him live twice). And while in the midst of people who had 'arrived' by their own accounts in V.I.P. watching and admiring this man, I thought,  "Believe in yourself. Continue to believe even when other's doubt you. Keep on, and soon enough you will leave them no other choice but to believe in you too... or watch from the sidelines."  Now he's plotting to take over my city once again by headlining this year's Austin City Limits alongside Stevie Wonder and currently enjoying the Cannes Film Festival with a  Kate Upton (pictured above), look-a-like. There's no escaping Yeezy in 2011!

"My job is to break down the barriers and show music is just music. On one hand, I've got a knowledge of my heritage; I got a pretty good background, I've been to school. But on the other hand, I like strippers. So do I not talk about strippers because I'm educated? Do I not talk about education because I like strippers? Nobody can pigeonhole me and determine what I talk about." -Kanye West